Back to App Dev

In 2015 before I started Tree Tribe, I was all about software and web dev. At the time, I was building a web app to help automate my gig search flow.

It was a pretty cool app, v1.0 was about 60% done in January 2015. Then I got the idea for Tree Tribe and went hardcore down that path.

By March, I realized I hadn’t written a line of code for my app in a few weeks, so I took that as a sign to go down a new path – my first physical product business.

It’s been quite a ride! I’ve made some cool stuff, helped plant over 400,000 trees, and made a lot of great connections with customers, collaborators, and team members all around the world.

The Code Bug

Tree Tribe is doing well (doubled our annual growth from 2017 to 2018) but over the last year I’ve had an insatiable itch to get back into programming.

I love the depth of programming required in building apps. I miss it!

I’ve also been hard at work creating more automated systems to free time. One of my favorite pursuits the last 2 years.


I’ve also been writing a lot this year. Mostly on the Speed Boostr blog, and every couple of days in my journal.

I want to write more here, and I have some other writing projects I want to pursue (book, dream blog, and like 3 or 4 more ideas)… but I’m maxed right now, so that’s going to have to wait.

Coding is a lot like writing… let it IS writing. But on a deeper level, you’re creating something, expressing your style (both through the way you write/structure code, and the product the public sees), and with both you start with a single character that eventually turns into a piece of art.

Apps in the pipeline

The apps I’m building right now help my current businesses, I figure that’s the best way right now to raise all tides right?

I just finished building a Shopify app in Rails to help automate our order process with Tree Tribe.

I’ll probably launch that public once I clean up the design and add some more features.

I have another app I’m building on Rails (Ruby is my new fav language btw), it’s another B2B app that automates a process that currently has to be done manual for a lot of people, so that’s cool.

Future Apps

Once I get these 2 apps launched and monetizing, I can see myself building a “fun” app. I mean, B2B apps are fun if you’re in the B, and fun to build! But if you’re not either of those they’re booooooooring.

We’ll see happens, for now I got my head down hustlin day and night on biz and code. Mad scientist style holed up in my apartment haha good times!

I’m still balancing 2 businesses aside from app dev so probably gona take some time… let’s see 😎

Joe Lannen
About Me

I'm a wandering entrepreneur, roaming the globe and working on projects to make a positive impact on the world. I live out of 2 backpacks, love the outdoors, and always down to connect with minds of the Earth :D